Veronica A. Cram, Founder & CEO

Veronica brings a wealth of both education and experience to her leadership of InSight Strategic Solutions. With over two decades working in financial operational capacities, and eight years studying accounting and business, she has cultivated her gift for identifying “any holes in the boat,” providing solutions to plug those holes, while setting a successful course to a business’s destination.

Her formal education began at New Mexico State University, where she earned her Bachelor’s degree in Accountancy. Initially enrolling for a Management degree (with the dreams of becoming an entrepreneur), she found studying accounting made perfect sense, and could not understand why others did not find it was logical as she did! She quickly changed her program of study to Accounting and earned a Master of Accountancy from The University of Alabama in Huntsville. Fifteen years after initially choosing to venture down the Accounting path, she earned her Executive Master of Business Administration from Auburn University.


Veronica has worked in a variety of industries, including nonprofit healthcare clinics, vehicle fleet management, manufacturing, defense, and for-profit education. No matter the industry, she learned that numbers speak the truth, and simply reducing expenses in an effort to become profitable can stifle growth. She works with clients today to lead them to success by continuously exceeding goals, resulting in higher cash flows and increased profitability. From one-person start-ups to multi-faceted businesses, Veronica’s guidance has proven invaluable to clients in a variety of industries across the country.


Watching her dad spend 15+ years as a consultant, flying out Sunday evenings and flying home late Friday evenings, was not a life she wanted for her young family, which led her to the decision to start her own firm. Her deep understanding of business, combined with the appreciation of what work-life balance really means, has allowed Veronica come full circle, becoming that entrepreneur by utilizing her extensive education and professional experiences to solve the financial and accounting challenges her clients face on a daily basis. Her successes speak for themselves.