At InSight Strategic Solutions, we love watching bold ideas turn into real, measurable results. That’s exactly what’s happening with Xavier Creative House (XCH)—a woman-owned, independently managed healthcare marketing agency with a national reputation for creativity, innovation, and purpose. Their founder, Sunny White, didn’t just build a creative agency; she built a company with a mission—and the receipts to prove it.
But as XCH grew, Sunny realized that vision and a rockstar team could only get her so far. To scale smart, she needed financial clarity. That’s where we came in.
Turning Vision into Velocity: The XCH Story
Founded in 2013, Xavier Creative House set out to shake up the norms of healthcare marketing. In an industry where regulatory red tape often stifles creativity, XCH found the sweet spot: smart compliance paired with standout creative.
They’re the kind of team that can turn dense clinical data into a scroll-stopping message. Their work connects with healthcare professionals and patients alike—and it shows. They are B Corp-certified, EcoVadis Platinum-rated, fully virtual, and consistently earning recognition from PM360, MM&M, and Inc. 5000.
But behind every award-winning agency is a strong financial foundation—and Sunny wasn’t about to wing it.
The InSight Impact: Strategy That Scales
As Xavier Creative House landed big-name clients—including master service agreements with five of the top 20 global pharmaceutical companies—Sunny brought us in to help guide the ship.
“I knew I needed a strategic partner who could not only support our growth but help us build for the long haul,” Sunny shared. “Veronica and her team helped us think 10 steps ahead.”
From custom scorecards that track what really matters, to rolling up our sleeves in contract negotiations, we didn’t just consult—we got in the trenches.
One standout moment? When Sunny needed to raise prices with a legacy client, we built the case together—complete with data, context, and confidence. The result: a successful rate increase and a stronger client relationship.
Financial Health as a Catalyst for Innovation
Working with InSight wasn’t just about getting the numbers right. It was about aligning finances with the kind of future Sunny envisioned.
“Veronica made financial strategy feel like storytelling,” Sunny said. “Instead of spreadsheets and stress, we focused on clearing the path for our creative team to thrive.”
We helped create clarity around what’s working, what’s next, and where the real growth lives—without sacrificing the agility and boutique feel that XCH is known for.
A Partnership Built for What’s Next
XCH is continuing to gain momentum—most recently winning the PM360 Innovation Award for Sustainability and securing their spot as a leader in ethical healthcare marketing. Sunny chalks it up to hiring the right team—and leaning on the right partners.
“If you’re serious about scaling in a way that’s intentional, ambitious, and aligned—Veronica’s your person,” she said. “She doesn’t just advise; she learns your business inside and out, and builds strategy from there. Honestly? It’s one of the best decisions I’ve made.”
At InSight Strategic Solutions, we don’t just look at the numbers—we look at the full picture. Your goals. Your team. Your future. Then we build a roadmap to get you there—efficiently, profitably, and with purpose.
You don’t have to grow alone. Let’s do this together.
